Quorn recruits Mo Farah to drive health protein image: Marketing Magazine

http://www.marketingmagazine.co.uk/article/1225726/quorn-recruits-mo-farah-drive-healthy-protein-image

Meat Free Drive is Impacting Consumer Markets: Euromonitor Link

http://www.foodnavigator.com/Market-Trends/Meat-free-drive-is-impacting-consumer-markets-Euromonitor

Healthy Lifestyles boost new meat free product introductions: Just Food Web Link

http://www.just-food.com/analysis/healthy-lifestyles-boost-new-meat-free-product-introductions_id94268.aspx

From Fad to Fashion: The Grocer (Article)

http://www.hamishrenton.com/articles/135-free-from-from-fad-to-fashion.pdf

Honestly Healthy Website

http://honestlyhealthyfood.com/

SXSW 2014: food trends WGSN

http://www.wgsn.com/content/report/HBL/Events/2014/March/sxsw-food-trends.html

'End gluten-free handouts': The Daily Mail (ARTICLE)

http://www.dailymail.co.uk/health/article-2278351/End-gluten-free-handouts-Doctors-say-prescriptions-stuck-time-warp-money-better-spent-medication-seriously-ill.html